Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/286186 
Title (translated): 
Use of experiments design for business innovation
Year of Publication: 
2020
Citation: 
[Journal:] Revista de Métodos Cuantitativos para la Economía y la Empresa [ISSN:] 1886-516X [Volume:] 29 [Year:] 2020 [Pages:] 38-56
Publisher: 
Universidad Pablo de Olavide, Sevilla
Abstract (Translated): 
The article deals with the use of experimental design in business innovation projects. Firstly, the foundations of experimental design are presented, with special emphasis on the process approach and its applicability in innovation. The second section proposes a guide for its application in business innovation projects, such as products, processes, organizational and marketing. The initial information for the application of the guide is based on the cause -effect diagram. Finally, three case studies of business innovation projects are presented in which the experiment design guide is applied, by means of which it is decided which factors are related to the causes that influence the response variable in correspondence with the analyzed ffect. In this way, the manager of the company would have more knowledge to make decisions that contribute to the increase of efficacy and efficiency.
Subjects: 
design of experiments
analysis of variance
cause-effect diagram
business innovation
JEL: 
C4
C9
O3
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-sa Logo
Document Type: 
Article

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