Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/284528 
Year of Publication: 
2022
Citation: 
[Journal:] Wine Economics and Policy [ISSN:] 2212-9774 [Volume:] 11 [Issue:] 1 [Year:] 2022 [Pages:] 107-126
Publisher: 
Firenze University Press, Florence
Abstract: 
The aim of this research is to aid winery managers in bundling a plethora of different service features to meet the wine tourists' expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis. Findings show that the most important aspects that make wineries attractive are: to offer wine tastings and "tour & visits", to provide visitors with wine specialists/tour guides and, finally, to make the surrounding area and natural environment as pleasant as possible. Furthermore, the study highlights that wine tourists' preferences are heterogeneous.
Subjects: 
Best-Worst Scaling
choice experiments
discrete choice models
Sardinia
wine tourism
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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