Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/284468 
Year of Publication: 
2019
Citation: 
[Journal:] Wine Economics and Policy [ISSN:] 2212-9774 [Volume:] 8 [Issue:] 1 [Year:] 2019 [Pages:] 1-4
Publisher: 
Elsevier, Amsterdam
Abstract: 
Technical improvements in the sustainability of wine making will likely proceed thorough a progressive refinement of processing strategies without substantial discontinuities. The new varieties obtained through interspecific crossings represent a new technological paradigm with remarkable effects on cropping conditions. Indeed, vineyards planted with these new varieties require few treatments and result in a dramatic reduction in the pesticide use, production costs and carbon footprint. Wine consumption scholars should closely examine how the media will communicate these varieties to the general public, as we anticipate that this will influence consumers' perception of risk and, in turn, directly affect the market.
Subjects: 
New varieties
Consumer preferences
Denomination of origin
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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