Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/283921 
Year of Publication: 
2023
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 40 [Issue:] 2 [Year:] 2023 [Pages:] 64-70
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
After almost two years of the COVID-19 pandemic, general opinion holds that it has boosted digitalization and turned sales upside down. This article explores whether this is true – and what it means for the future of B2B sales.
Document Type: 
Article

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