Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/282497 
Year of Publication: 
2023
Series/Report no.: 
CESifo Working Paper No. 10809
Publisher: 
Center for Economic Studies and ifo Institute (CESifo), Munich
Abstract: 
We study consumers' concerns for the ideological values of their market counterparts and the implications of such concerns for the public promotion of values. Using a survey and online and laboratory experiments, we find that consumers are willing to pay premiums to exchange with counterparts who demonstrate support for their values. When sellers anticipate the possibility of market exchange, they exhibit public support for consumers' values. Our findings challenge notions that market exchange is impersonal, suggest that public value positions can provide a dimension of firm differentiation, and provide evidence that market exchange can influence public support for ideological values.
Subjects: 
market exchange
ideology
values
experiment
JEL: 
A13
C90
D12
D22
D91
Document Type: 
Working Paper
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