Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/282474 
Year of Publication: 
2023
Series/Report no.: 
CESifo Working Paper No. 10786
Publisher: 
Center for Economic Studies and ifo Institute (CESifo), Munich
Abstract: 
Researchers are increasingly able to observe consumers' behavior prior to a purchase, such as their navigation through a store or website and the products they consider. Such pre-purchase (or search) data can be valuable to researchers in a variety of ways: as an additional source of information to estimate consumer preferences, to understand how firms can influence the search process through marketing mix variables, and to analyze how limited information about products shapes market outcomes. We provide an overview of these three areas with a particular emphasis on online and offline retailing.
Subjects: 
consumer search
limited information
consideration sets
retailing
JEL: 
D43
D83
L13
Document Type: 
Working Paper
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