Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/282290 
Title (translated): 
Retromarketing: conceptos, factores determinantes, estrategias y ámbitos de aplicación
Year of Publication: 
2022
Citation: 
[Journal:] Atlantic Review of Economics (ARoEc) [ISSN:] 2174-3835 [Volume:] 5 [Issue:] 1 [Year:] 2022
Publisher: 
Colegio de Economistas de A Coruña, A Coruña
Abstract: 
Retromarketing, also known as nostalgia marketing, is a strategy/activity that "uses the past to sell in the present". Its growth has been exponential in recent years, both in academia and in business praxis. The objective of this paper is to carry out a theoretical review on this topic, and for this it extends in its essential terminology, in the determining factors of retro/vintage demand, in the most relevant strategies, and in the specific areas of application. of retromarketing.
Subjects: 
retromarketing
nostalgia
retrobranding
retro product
vintage product
emociones
JEL: 
M21
M31
M37
Document Type: 
Article

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