Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/281854 
Year of Publication: 
2019
Citation: 
[Journal:] UTMS Journal of Economics [ISSN:] 1857-6982 [Volume:] 10 [Issue:] 1 [Year:] 2019 [Pages:] 125-134
Publisher: 
University of Tourism and Management, Skopje
Abstract: 
The children's influence on the parent's buying behavior as well as on the family budget was neglected in the past. In today's modern lifestyles, dominated by technological devices and digital media, children are greatly exposed to ads and messages that are fostering their eagerness for certain products and services. This aspect is even more urgent to consider, taking into account that children are exposed to digital media unattended and most of the time conditioned by their parents who are expecting certain behavior from them. The study aims to examine the relationship between media exposure of children and spending habits of household with children. The results show that children of parents who use mobile device for conditioning spend more time on mobile devices compared to those children who aren't conditioned. This urges for action from parents and different stakeholders for balancing between exposure to screens and additional activities for the purpose of improving children's development and well-being.
Subjects: 
children
Generation Z
mobile devices
conditioning
household spending
JEL: 
M30
C22
C52
E24
I24
J29
Document Type: 
Article

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