Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/281476 
Year of Publication: 
2019
Citation: 
[Journal:] Amfiteatru Economic Journal [ISSN:] 2247-9104 [Volume:] 21 [Issue:] Special Issue No. 13 [Year:] 2019 [Pages:] 830-844
Publisher: 
The Bucharest University of Economic Studies, Bucharest
Abstract: 
Being green is not a trend, as it is not a luxury. Being green has become a necessity. Sustainable consumption, the impact of our own consumption on the environment, the legacy we leave to future generations become goals and guide behaviors. Our research starts from a three-month longitudinal analysis of the consumption of 80 families (of which 40 with children up to 14 years, respectively 40 without children) from the eight counties in Moldavia - Romania, in order to explore if we can talk about a green consumption of the population in urban areas. Being exploratory, the research presents a perspective offered by the panel of subjects selected by the snowball method. The selected respondents are the ones who make the decision to buy food in their family. Ten categories of foods were selected, for each obtaining consumption data, motivations and behaviors in order to obtain the weight in which green foods are included in the consumption. The research findings show that the main green products consumers are women and children. Most of those products don't come from supermarket or specialized stores, but from their own household, from their parents or grandparents or they are purchased from the street market. Romanian do not trust the big commercial chains, but in peasants, small or well-known entrepreneurs. Being more expensive, green products are still considered to be a luxury, but there is an increase in consumption, especially after the correct awareness of the difference between them and common products.
Subjects: 
green/organic/bio products
green consumers
Y Generation families
Romania
JEL: 
D13
Q56
Q57
R21
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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