Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/281349 
Year of Publication: 
2022
Series/Report no.: 
Platform Studies
Publisher: 
The MIT Press, Cambridge, MA
Abstract: 
This first book-length analysis of Amazon's Kindle explores the platform's technological, bibliographical, and social impact on publishing. Four Shades of Gray offers the first book-length analysis of Amazon's Kindle and its impact on publishing. Simon Peter Rowberry recounts how Amazon built the infrastructure for a new generation of digital publications, then considers the consequences of having a single company control the direction of the publishing industry. Exploring the platform from the perspectives of technology, texts, and uses, he shows how the Kindle challenges traditional notions of platforms as discrete entities. He argues that Amazon's influence extends beyond "disruptive technology" to embed itself in all aspects of the publishing trade; yet despite industry pushback, he says, the Kindle has had a positive influence on publishing. Rowberry documents the first decade of the Kindle with case studies of Kindle Popular Highlights, an account of the digitization of books published after 1922, and a discussion of how Amazon's patent filings reflect a shift in priorities. Rowberry argues that while it was initially convenient for the book trade to outsource ebook development to Amazon, doing so has had adverse consequences for publishers in the mid- and long term, limiting opportunities for developing an inclusive and forward-thinking digital platform. While it has forced publishers to embrace digital forms, the Kindle has also empowered some previously marginalized readerships. Although it is still too early to judge the long-term impact of ebooks compared with that of the older technologies of clay tablets, the printing press, and offset printing, the shockwaves of the Kindle continue to shape publishing.
Subjects: 
Kindle
Ebook History
Ebooks
E-books
Amazon
Amazon.com
Digital Publishing
Digital Reading
Platform Studies
Book History
Persistent Identifier of the first edition: 
ISBN: 
978-0-262-36911-4
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Book
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