Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/281321 
Year of Publication: 
2022
Series/Report no.: 
Routledge Research in Cultural and Media Studies
Publisher: 
Routledge, London
Abstract: 
This comprehensive work presents a thorough exploration of celebrity 'bromances,' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male friendships functions within broadly 'Western' celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote. The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.
Subjects: 
advertising
authenticity
branding
bromances
Celebrity
celebrities
fandom
fan studies
film
Hollywood
masculinities
masculinity
media
personas
television
X-men
Persistent Identifier of the first edition: 
ISBN: 
978-1-003-09332-9
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Book

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.