Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/28051
Authors: 
Eisend, Martin
Year of Publication: 
2007
Series/Report no.: 
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin 2007/4
Abstract: 
Generalizability theory provides an alternative and more flexible approach for construct measurement than classical measurement theory. The theory takes into account several sources of error. Generalizability studies lead to results that allow for designing measurements that optimize the generalizability of results. The paper gives a short introduction into generalizability theory and summarizes applications of generalizability theory in business research.
ISBN: 
3938369523
Document Type: 
Working Paper

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