Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/280446 
Year of Publication: 
2023
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 40 [Issue:] 1 [Year:] 2023 [Pages:] 34-41
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Tracking consumer perceptions over time is a crucial component of brand success. Yet, many companies struggle to do so because continuous consumer surveying is costly and challenging. Building on established research about consumer-based brand equity, this article presents a practical approach to monitoring consumer perceptions continuously.
Document Type: 
Article

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