Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/279709 
Year of Publication: 
2022
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 39 [Issue:] 6 [Year:] 2022 [Pages:] 22-28
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
This research identifies a surprising downside of crowdsourcing: Those participants whose ideas are not selected disengage from the brand after having learned about the outcome. From this perspective, crowdsourcing might better be framed as a communal effort rather than a competition.
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.