Series/Report no.:
32nd European Conference of the International Telecommunications Society (ITS): "Realising the digital decade in the European Union – Easier said than done?", Madrid, Spain, 19th - 20th June 2023
Abstract:
This analysis examines the opportunities and challenges presented by Over-The-Top (OTT) platforms for public service broadcasters in different European countries. Through a cross-country analysis of several EU countries, namely: France, Germany, Greece, Italy, the Netherlands, Romania, and Sweden, this paper provides a comprehensive perspective on the topic. The analysis includes revenue trends, subscriber numbers, and other indicators to evaluate the performance of public broadcaster-owned OTT platforms. The findings suggest that while OTT platforms present challenges for public broadcasters, they also offer opportunities for these broadcasters to compete and attract viewers in a rapidly changing media landscape.