Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/278003 
Year of Publication: 
2023
Series/Report no.: 
32nd European Conference of the International Telecommunications Society (ITS): "Realising the digital decade in the European Union – Easier said than done?", Madrid, Spain, 19th - 20th June 2023
Publisher: 
International Telecommunications Society (ITS), Calgary
Abstract: 
This paper quantitatively examines the impact of media information on people's self-motivated behaviour during the COVID-19 pandemic. Using a framework based Extended Parallel Process Model and data collected from Japan in 2021 (n=2660), it is found that fear appeals of COVID-19 from television news increase people's perceived threat of COVID-19 infection and perceived efficacy of COVID-19 prevention measures. These perceptions mediate the effects of the fear appeals on people's intention to follow voluntarily COVID-19 prevention measures requested by the Japanese government. The results also show that while hard news and soft news programmes have similar effects, hard news appears to have stronger effects on the fear appeals than that of soft news.
Document Type: 
Conference Paper

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