Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276206 
Year of Publication: 
2022
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 39 [Issue:] 5 [Year:] 2022 [Pages:] 46-54
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
The use of service robots in retailing has been steadily gaining momentum over the past decade. Research has primarily focused on customer adoption. However, without addressing the reservations of frontstage employees, an effective adoption of service robots will not happen. This study presents a measurement instrument for the drivers of and barriers to adoption by frontstage employees and derives success factors.
Document Type: 
Article

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