Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276196 
Year of Publication: 
2022
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 39 [Issue:] 4 [Year:] 2022 [Pages:] 24-33
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
From the customer, company, and sustainability perspectives, it is agreed that e-commerce returns should be avoided. However, practical approaches to preventing returns are lacking. A large-scale experiment in four European countries now shows that behavioral design interventions ("nudging") can prevent millions of returns.
Document Type: 
Article

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