Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276183 
Year of Publication: 
2022
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 39 [Issue:] 2 [Year:] 2022 [Pages:] 52-59
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
A study of established and up-and-coming female luxury consumers reveals that in both groups there is some antipathy against the increasing digitalization of luxury brands since they expect a loss in exclusiveness. This is particularly significant in the case of Chanel, where the antipathy against digitalization is more pronounced.
Document Type: 
Article

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