Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276177 
Year of Publication: 
2022
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 39 [Issue:] 1 [Year:] 2022 [Pages:] 58-67
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Product feature names in the automotive industry are becoming more sophisticated, more acronymic, and less descriptive. Along with a categorization of feature names, insights from 26 qualitative consumer interviews, and two online studies, this paper outlines the qualities that feature names should exhibit (regardless of industry) to be perceived as useful by consumers.
Document Type: 
Article

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