Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276173 
Year of Publication: 
2022
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 39 [Issue:] 1 [Year:] 2022 [Pages:] 24-31
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
During the COVID-19 crisis, luxury brands responded differently to sales shortfalls: some raised prices while others offered discounts. As research on the effect of price changes in luxury is scarce, a qualitative study was conducted to understand luxury consumers' responses to price changes, provide managerial implications, and extend existing literature.
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.