Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276140 
Year of Publication: 
2021
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 38 [Issue:] 3 [Year:] 2021 [Pages:] 24-33
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.
Document Type: 
Article

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