Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276139 
Year of Publication: 
2021
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 38 [Issue:] 3 [Year:] 2021 [Pages:] 14-22
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Many technological food innovations that offer desirable added value tend to be rejected by consumers. This study investigates explicit and implicit consumer acceptance and the role that information about innovative food products plays in consumer decision making. The results show that both explicit and implicit processes influence consumer acceptance.
Document Type: 
Article

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