Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/276125 
Erscheinungsjahr: 
2021
Quellenangabe: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 38 [Issue:] 1 [Year:] 2021 [Pages:] 34-41
Verlag: 
Thexis Verlag, St.Gallen
Zusammenfassung: 
Employees' subjective experience of inspiration has attracted only limited attention from marketing and retailing scholars and practitioners. Research in social psychology shows that feeling inspired leads to many positive outcomes. Thus, a stronger focus on inspiring employees may help retailers face current challenges. This article explores how frequently and deeply employees experience inspiration at work and examines the opportunities and risks for retailers. As a result, the authors offer a practical guide on how to inspire employees.
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