Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276099 
Year of Publication: 
2020
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 37 [Issue:] 4 [Year:] 2020 [Pages:] 50-57
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
In many industries there is a growing interest for sustainable marketing strategies. The solutions available today are fragmented and not scalable. To remedy this, the Sustainable Marketing Canvas (SMC) is introduced as a comprehensive tool for developing sustainable strategies. The German outdoor brand VAUDE is presented as a best-practice case study.
Document Type: 
Article

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