Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276097 
Year of Publication: 
2020
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 37 [Issue:] 4 [Year:] 2020 [Pages:] 32-38
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Companies increasingly use corporate volunteering programs to bring purpose to their employees' work lives and offer attractive job products. Still, challenging questions remain concerning the right design and effective communication of these programs. This article provides answers to these questions to maximize employee participation in corporate volunteering.
Document Type: 
Article

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