Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276068 
Year of Publication: 
2020
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 37 [Issue:] 1 [Year:] 2020 [Pages:] 12-18
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
The Internet of Things is associated with a high revenue potential. However, its implementation and associated smart product-service offerings are still in the early stages. This article identifies the key adoption drivers and barriers on the part of B-to-B customers and highlights the strong influence of external pressure on the adoption of smart product-service systems.
Document Type: 
Article

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