Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/27604
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dc.contributor.authorBeschorner, Patrick Frank Ernsten_US
dc.date.accessioned2009-08-12T07:26:20Z-
dc.date.available2009-08-12T07:26:20Z-
dc.date.issued2008en_US
dc.identifier.urihttp://hdl.handle.net/10419/27604-
dc.description.abstractWithin the last three years, Google has acquired YouTube and DoubleClick and has attempted to control part of Yahoo!'s search advertising business. Two of the deals have not raised antitrust concerns by competition authorities. I review these deals with a focus on consumer welfare. Consumers are affected by being on one side of a multisided platform. Provided that better matches of search ads are beneficial, I demonstrate that the mergers may have positive effects for consumers through better matches between users and search ads.However, this does not substitute an in-depth antitrust assessment of the deals.en_US
dc.language.isoengen_US
dc.publisher|aZentrum für Europäische Wirtschaftsforschung (ZEW) |cMannheim-
dc.relation.ispartofseries|aZEW Discussion Papers |x08-121en_US
dc.subject.jelK21en_US
dc.subject.jelL42en_US
dc.subject.jelM37en_US
dc.subject.jelL41en_US
dc.subject.ddc330en_US
dc.subject.keywordmerger controlen_US
dc.subject.keywordmultisided platformsen_US
dc.subject.keywordscreening mechanismen_US
dc.subject.stwSuchmaschineen_US
dc.subject.stwOnline-Werbungen_US
dc.subject.stwFusionen_US
dc.subject.stwWirtschaftskonzentrationen_US
dc.subject.stwNew Economyen_US
dc.subject.stwKonsumentenrenteen_US
dc.subject.stwInformationsverhaltenen_US
dc.subject.stwMatchingen_US
dc.subject.stwTheorieen_US
dc.subject.stwUSAen_US
dc.subject.stwGoogle Inc. <Mountain View, Calif.>en_US
dc.titleDo Consumers Benefit from Concentration in the New Economy? A Review of Google's Mergers, Acquisitions, and Arrangementsen_US
dc.typeWorking Paperen_US
dc.identifier.ppn589805193en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-
dc.identifier.repecRePEc:zbw:zewdip:7511-

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