Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/27604 
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dc.contributor.authorBeschorner, Patrick Frank Ernsten
dc.date.accessioned2009-08-12T07:26:20Z-
dc.date.available2009-08-12T07:26:20Z-
dc.date.issued2008-
dc.identifier.urihttp://hdl.handle.net/10419/27604-
dc.description.abstractWithin the last three years, Google has acquired YouTube and DoubleClick and has attempted to control part of Yahoo!'s search advertising business. Two of the deals have not raised antitrust concerns by competition authorities. I review these deals with a focus on consumer welfare. Consumers are affected by being on one side of a multisided platform. Provided that better matches of search ads are beneficial, I demonstrate that the mergers may have positive effects for consumers through better matches between users and search ads. However, this does not substitute an in-depth antitrust assessment of the deals.en
dc.language.isoengen
dc.publisher|aZentrum für Europäische Wirtschaftsforschung (ZEW) |cMannheimen
dc.relation.ispartofseries|aZEW Discussion Papers |x08-121en
dc.subject.jelK21en
dc.subject.jelL42en
dc.subject.jelM37en
dc.subject.jelL41en
dc.subject.ddc330en
dc.subject.keywordmerger controlen
dc.subject.keywordmultisided platformsen
dc.subject.keywordscreening mechanismen
dc.subject.stwSuchmaschineen
dc.subject.stwOnline-Werbungen
dc.subject.stwFusionen
dc.subject.stwWirtschaftskonzentrationen
dc.subject.stwNew Economyen
dc.subject.stwKonsumentenrenteen
dc.subject.stwInformationsverhaltenen
dc.subject.stwMatchingen
dc.subject.stwTheorieen
dc.subject.stwUSAen
dc.subject.stwGoogle Inc. <Mountain View, Calif.>en
dc.titleDo Consumers Benefit from Concentration in the New Economy? A Review of Google's Mergers, Acquisitions, and Arrangements-
dc.typeWorking Paperen
dc.identifier.ppn589805193en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:zbw:zewdip:7511en

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