Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276024 
Year of Publication: 
2019
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 36 [Issue:] 1 [Year:] 2019 [Pages:] 52-57
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Sensations based on touch, taste, and smell can add new dimensions to the digital experience. This article discusses why a multisensory approach will in future be necessary for marketing brands in digital media and provides a short overview of the multisensory processing of the brain and the latest trends in multisensory technologies.
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.