Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276017 
Year of Publication: 
2018
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 35 [Issue:] 6 [Year:] 2018 [Pages:] 84-95
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Conforming with the changing dynamics of physical retailing in general, luxury retailing has not been spared from extensive market transitions and uncertainty around the future relevance of physical touchpoints. Based on an exploratory investigation of the future role of physical touchpoints, this study highlights the relevance of physical distribution not merely being a tactical activity but an essential strategic premise for luxury retailing in various terms.
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.