Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275998 
Year of Publication: 
2018
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 35 [Issue:] 5 [Year:] 2018 [Pages:] 20-28
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Today, experience design is a main lever to create added value for the customer. Especially in highly competitive environments like the retailing industry it is seen as pivotal. This paper argues that retail experiences are a significant pillar for retail value, and it introduces a layer framework for experience design in retailing. The framework will improve the accessibility of retail experience design for researchers and managers.
Document Type: 
Article

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