Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275973 
Year of Publication: 
2018
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 35 [Issue:] 2 [Year:] 2018 [Pages:] 74-85
Publisher: 
Thexis Verlag, St.Gallen
Document Type: 
Article

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