Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275947 
Year of Publication: 
2017
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 34 [Issue:] 6 [Year:] 2017 [Pages:] 50-58
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Pricing executives are prone to a number of biases that can partly explain the theory-practice gap in price management. Decision makers can successfully counteract such irrationalities with so-called debiasing strategies. This article provides an overview of the most relevant approaches and analyzes the extent to which these are already applied in the price management practice.
Document Type: 
Article

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