Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275911 
Year of Publication: 
2017
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 34 [Issue:] 3 [Year:] 2017 [Pages:] 30-40
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
The transformation of societies is the core business of innovative social enterprises. These hybrid organizations require deep customer insights to address the manifold needs of the public and business. The present work shows how marketing research enhanced the marketing intelligence of the social enterprise known as Little Sun, enabling the company to better promote its latest innovative product that uses "the power of sustainable light and energy to transform lives".
Document Type: 
Article

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