Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275844 
Year of Publication: 
2016
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 33 [Issue:] 2 [Year:] 2016 [Pages:] 32-41
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
The internet provides the informative potential for brand companies to display an actual brand report. The present work introduces and examines a systematic brand equity valuation based on an advanced and intelligent data analysis applied to data extracted from the internet. Specifically, the developed model approach convinces with a high predictive power.
Document Type: 
Article

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