Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275833 
Year of Publication: 
2016
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 33 [Issue:] 1 [Year:] 2016 [Pages:] 32-37
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
As the quote above from Philip Pullman, a British writer, highlights, it is innate to human behavior that we are keen on telling as well as listening to stories. Stories not only enable us to better store and retrieve information (Fournier 1998). Even more critically, they also result in "proper pleasure" being cathartic (Holt 2003).
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.