Marketing Review St.Gallen, Thexis Verlag

ISSN: 1865-7516

Collection's Items (Sorted by Title in Descending order): 101 to 120 of 530
Year of PublicationTitleAuthor(s)
2022Marketing Review St.Gallen, Ausgabe 5/2022: Store of the FutureUniversität St. Gallen - Institut für Marketing und Customer Insight
2022B2B: A Shift from Owning to Sharing? - How Sharing Facilitates new Business-to-Business Relationships between Small and Medium-sized EnterprisesHuber, Sebastian; von dem Berge, Karina; Burri, Simona; Jüttner, Uta; Wälfer, Toni; Huber, Charles; Niederhauser, Luca
2022When Brands Take a Stand - Navigating Emotional Reactions to Brand ActivismWannow, Stefanie; Haupt, Martin
2022Preiserhöhungen bei Industriegütern erfolgreich umsetzenKremmel, Dietmar; von Walter, Benjamin; Sieber, Simon
2022Der Store of the Future von ValoraBerli, Michael; Kralle, Nora
2022Marketing für die Kirche: Interview mit Pater Martin WerlenWerlen, Martin; Reinecke, Sven
2022Datenschutz im DialogGroth, Maximilian; Gotsch, Mauro Luis
2022«Golden Crowd» – Engaging the Users That Deliver on Your Crowdsourcing GoalsBilgram, Volker; Hahn, Alexander; Füller, Johann
2022The Effect of Price Changes in Luxury GoodsTheiss, Vanessa; Noll, Laura
2022Human-Machine Creativity – How AI Can Influence Human Creativity in Open InnovationClegg, Melanie; Hofstetter, Reto; Blohm, Ivo; Bravin, Marc
2022AI-Assisted Searching Through Crowdsourced Solution SpaceWahl, Julian; Füller, Johann; Hutter, Katja
2022Rethinking Value Creation in Brick-and-Mortar RetailingFinken, David; Scheurer, Thomas
2022Marketing Review St.Gallen, Ausgabe 2/2022: Privacy as Strategy?Universität St. Gallen - Institut für Marketing und Customer Insight
2022B-to-B-Marketing ist HochleistungsmarketingHolenstein, Anton; Böndel, Burkhard; Reinecke, Sven; Ceka, Meriton
2022Consent as a Success Factor - The Impact of Cookie Banner Tonality and Regulatory FitKutscher, Sarah; Kes, Isabelle; Eiting, Alexander; Anderl, Eva
2022Cookieless MarketingSchellhorn, Jakob; Kerken, Markus; Tück, Benjamin; Schögel, Marcus
2022Marketing Review St.Gallen, Ausgabe 1/2022: Pricing - Capturing ValueUniversität St. Gallen - Institut für Marketing und Customer Insight
2022Believe the Hype? Herausforderungen und Herangehensweisen an das «Metaverse»Schögel, Marcus; Grellmann, Laura-Eve; Lienhard, Severin; Herhausen, Dennis
2022Affordable Luxury Sport Cars in Germany – Investigating the Determinants of Customer ExperienceSchierle, Philipp; Ekinci, Yuksel; Schmäh, Marco; Weidemann, Christina
2022Retail im Wandel – Vom Kaufhaus zur Omnichannel-ExperienceLeyser, Daniel E. F.
Collection's Items (Sorted by Title in Descending order): 101 to 120 of 530
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