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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 61-70 of 538.
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2019
"Every company needs to have a strategy for the platform economy"
Choudary, Sangeet Paul
;
Schumacher, Martin
2022
Quo vadis, Aussendienst? - So erzeugt der B-to-B-Aussendienst künftig Mehrwert
Thoma, Axel
2021
Schweizer Konsumenten-verhalten und Marken-kommunikation in Zeiten der Covid-19-Pandemie
Bucher, Jan-Hendrik
;
Fuchs, Matthias
;
Gollnhofer, Johanna Franziska
;
Leimert, Hannah
;
Manke, Birte
;
Tomczak, Torsten
;
Vario, Marco
2019
Stärkende Effekte nach innen wie nach aussen
Harinck, Philippe
;
Schwizer, Dominik
2022
Shake Hands with a Robot – Understanding Frontstage Employees' Adoption of Service Robots in Retailing
Meyer, Patrick
;
Spreer, Philipp
;
Gutknecht, Klaus
2020
Kunstmarkt: Hypes, Trends, Geschmackskonzentrationen
Nixdorf, Jutta
;
Noll, Laura
2019
"Wo hört IT auf, und wo fängt Mobilität an?"
Broesamle, Simon
;
Henkel, Sven
2016
Modernes Käuferverhalten – von der Performancefalle zum Kaufwürfel
Schengber, Ralf
2016
Personalisiertes und dynamisches Pricing aus Einzelhandels- und Verbrauchersicht
Krämer, Andreas
;
Kalka, Regine
;
Ziehe, Nikola
2017
Adding Bricks to Clicks – (R)Evolution des Online-Handels
Rittinger, Sebastian
;
Schulte, Martin
;
von Wedel, Jens
Author
22
Wortmann, Christoph
14
Schmutz, Iris
12
Reinecke, Sven
12
Schmäh, Marco
9
Belz, Christian
9
Krämer, Andreas
9
Rudolph, Thomas
9
Schögel, Marcus
8
Kirn, Friedrich M.
7
Fuchs, Matthias
.
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70
Volume 33, 2016
81
Volume 34, 2017
79
Volume 35, 2018
59
Volume 36, 2019
60
Volume 37, 2020
55
Volume 38, 2021
54
Volume 39, 2022
55
Volume 40, 2023
25
Volume 41, 2024