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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Institut für Marketing und Customer Insight, Universität St.Gallen
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2024
Die Stiftung Warentest: Ein Leuchtturm der Informationsflut. Ein Gespräch mit dem CEO Hubertus Primus
Primus, Hubertus
;
Bucher, Jan-Hendrik
2024
Next-Gen Metaverse customer experience: Evaluation von Erfolgsdeterminanten für Fashion Brands
Detscher, Stefan
;
D'Errico, Barbara
2024
AI and the Metaverse for Retailers: Chances, Limitations, and Managerial Recommendations in 2024
Borgo, Diego
;
Hoang, Michael
2024
Die Realität im Einzelhandel erweitern: Metaverse-Anwendungen entlang der Kundenreise wirksam einsetzen
Gahler, Markus
;
Neubauer, Melina
2024
The illusion of luxury: Augmented reality's clash with brand essence
Nann, Lucas
;
Finken, David
;
Döring, Tim
;
Hofstetter, Reto
2024
Wer hört auf wen? Ein Modell zum direkten Matching von Selling- zu Buying-Center-Personas
Schlipf, Matthias
;
Einsiedler, Marie
;
Mühl, Markus
2024
Chancen für den Handel im Metaverse
Rudolph, Thomas
;
Hauschke, Andreas
;
Hoang, Michael
2024
Electric vehicle drivers' search for charging convenience: The role of pricing and paths to effective segmentation
Buraglio, Thibault
;
Bleeker, Malte
;
Reinecke, Sven
2024
Marketing Review St.Gallen, Ausgabe 2/2024: Artificial Intelligence and Metaverse: The Next Frontier in Retailing
Universität St. Gallen - Institut für Marketing und Customer Insight
2024
Metaverse: Die nächste Evolutionsstufe im Retail
Weigel, Christian
Author
22
Wortmann, Christoph
14
Schmutz, Iris
12
Reinecke, Sven
12
Schmäh, Marco
9
Belz, Christian
9
Krämer, Andreas
9
Rudolph, Thomas
9
Schögel, Marcus
8
Kirn, Friedrich M.
7
Fuchs, Matthias
.
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Volume 33, 2016
81
Volume 34, 2017
79
Volume 35, 2018
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Volume 36, 2019
60
Volume 37, 2020
55
Volume 38, 2021
54
Volume 39, 2022
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Volume 40, 2023
25
Volume 41, 2024