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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Institut für Marketing und Customer Insight, Universität St.Gallen
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Author(s)
2020
Product Category Priming – A Case Study on Chocolate
Strelow, Enrique
;
Heitmann, Mark
;
Kühn, Simone
2018
Messe-Erfolg durch Live-Communication-Atmosphäre - Analyse von Besucher-Journeys einer Publikumsmesse
Wiedmann, Martin
;
Kirchgeorg, Manfred
2017
Agiles Marketing digitaler Produkte - Fallstudie Mobilfunk
Stehmann, Andreas
2020
Automated Product Suggestions with Needs-based ConƖgurators
Hasenmaile-Aspin, Johanna
;
Scharfenberger, Philipp
2018
Strategische Steuerung von Influencer-Marketing-Kampagnen: Am Beispiel der Spe(c)ktakel-Kampagne von Burger King
Zabel, Christian
;
Pagel, Sven
2020
Maximizing Participation in Corporate Volunteering
Verbücheln, Michael
;
Edinger-Schons, Laura Marie
2017
Marketing Review St.Gallen, Ausgabe 3/2017: Customer Insight Driven Business Transformation
Universität St. Gallen - Institut für Marketing
2018
Retail Experience Design - Adding Value via Systematic Experience Design in Retailing
Hurth, Joachim
;
Redler, Jörn
2022
The Art of Social-Media- Influence - Was es für eine erfolgreiche Kampagne zu berücksichtigen gilt und welche Fauxpas man besser vermeiden sollte
Gasser, Florian
2017
Kundenbegeisterung durch herausragende Service-Erlebnisse - Einsatz von Service Excellence bei Banken
Gouthier, Matthias
;
Weimann, Jürgen
Author
22
Wortmann, Christoph
14
Schmutz, Iris
12
Reinecke, Sven
12
Schmäh, Marco
9
Belz, Christian
9
Krämer, Andreas
9
Rudolph, Thomas
9
Schögel, Marcus
8
Kirn, Friedrich M.
7
Fuchs, Matthias
.
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Volume 33, 2016
81
Volume 34, 2017
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59
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60
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55
Volume 38, 2021
54
Volume 39, 2022
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Volume 40, 2023
25
Volume 41, 2024