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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Year of Publication
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2023
Marken im Metaverse
Scheel-Plessen, Maria
;
Ruschmann, Katharina
2023
Building a Minimum Viable Brand – Best Practice for Startups
Walter, Simon
;
Heinemann, Florian
;
Haberstock, Philipp
;
Wiesmann, Torben
2023
Digital Humans – Zukunft der Konsumentenansprache?!
Weigel, Christian
2023
Digital Natives im stationären Buchhandel – Das Potenzial von digitalen Zusatzleistungen
Cerha, Cordula
;
Nindl, Fabian
;
Soucek, Gustav
2023
Marketing Review St.Gallen, Ausgabe 3/2023: Human-Machine-Interaction: Technology- Enabled Customer Experiences
Universität St. Gallen - Institut für Marketing und Customer Insight
2023
Marketing Review St.Gallen, Ausgabe 5/2023: Contemporary Branding
Universität St. Gallen - Institut für Marketing und Customer Insight
2023
Lead-Scoring bei B-to-B-Unternehmen – Eine Bestandsaufnahme
Gebhardt, Marcel
2023
Social Media Influencers in Virtual Selling Tools: How Do Consumers Perceive the Influencer's Role in Fashion Hauls on Instagram, and How Do These Perceptions Affect Purchase Intentions?
Mahn, Luisa
2023
Return on Brand Investment – Taking a Data-driven Approach to Branding
Reichelt, Roman
;
Nguyen, Minh Dang
;
Trachsel, Stephanie
;
Benner, Anna
2023
Das Erbe pflegen und ausbauen, ohne zu verstauben – Ein Interview mit Thomas P. Meier, Chief Executive Officer, Ricola
Meier, Thomas P.
;
Reinecke, Sven
;
Brockschmidt, Oliver
Author
22
Wortmann, Christoph
14
Schmutz, Iris
12
Reinecke, Sven
12
Schmäh, Marco
9
Belz, Christian
9
Krämer, Andreas
9
Rudolph, Thomas
9
Schögel, Marcus
8
Kirn, Friedrich M.
7
Fuchs, Matthias
.
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70
Volume 33, 2016
81
Volume 34, 2017
79
Volume 35, 2018
59
Volume 36, 2019
60
Volume 37, 2020
55
Volume 38, 2021
54
Volume 39, 2022
55
Volume 40, 2023
25
Volume 41, 2024