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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Year of Publication
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2023
New Mobility in Everyday Life - Perspectives From 20 Households Examined Over Four Months
Linke, Jannis
;
Scharfenberger, Philipp
;
Stackmann, Jürgen
2023
Who Would Subscribe for a Car? - The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living
Greifenstein, Marvin
;
Schakols, Felix
;
Finken, David
;
Hofstetter, Reto
2023
How to Improve the Continuous Usage of Mobility Apps - The Effects of Personalisation and Privacy on the Use of Mobility Applicationsin German Urban Areas
Vlaskamp, Arjan
2023
Conversational Sales for OEM Apps
Kuhnert, Felix
;
Pühl, Stefan
2023
Flugtaxis - Revolution aus der Luft? Ein Interview mit Marcus Hinkel, das Interview führt Marvin Greifenstein
Hinkel, Marcus
;
Greifenstein, Marvin
2023
Marketing Review St.Gallen, Ausgabe 4/2023: Smart Mobility Marketing
Universität St. Gallen - Institut für Marketing und Customer Insight
2023
Vergleich von VR- & AR-Brillen im Einzelhandel – Ist die Kundschaft bereit für den digitalisierten Einzelhandel?
Bechstedt, Maximilian
;
Kirchgeorg, Manfred
2023
Smart Targeting im stationären Handel – Erfolgsfaktoren für die kundenzentrierte Ausgestaltung von Digital Signage am PoS
Schweizer, Markus
;
Mau, Gunnar
;
Peuser, Martina
;
Riedel, Simon
2023
Optimierung der Kunden- beziehung – Eine Analyse viraler B-to-C-Marketingkampagnen im Online- und Offline-Handel
Ampler, Nadine
;
Siegmund-Schultze, Linda
2023
Innovative In-Store-Technologien – Nützlichkeit und Wirkung aus Kundensicht
Fränzel, Nils
;
Swoboda, Bernhard
Author
22
Wortmann, Christoph
14
Schmutz, Iris
12
Reinecke, Sven
12
Schmäh, Marco
9
Belz, Christian
9
Krämer, Andreas
9
Rudolph, Thomas
9
Schögel, Marcus
8
Kirn, Friedrich M.
7
Fuchs, Matthias
.
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2017
70
2016
Journal - volume
70
Volume 33, 2016
81
Volume 34, 2017
79
Volume 35, 2018
59
Volume 36, 2019
60
Volume 37, 2020
55
Volume 38, 2021
54
Volume 39, 2022
55
Volume 40, 2023
25
Volume 41, 2024