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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Institut für Marketing und Customer Insight, Universität St.Gallen
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Year of Publication
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2020
Capturing Value in the Internet of Things
Wortmann, Felix
;
Herhausen, Dennis
;
Bilgeri, Dominik
;
Weinberger, Markus
;
Fleisch, Elgar
2016
Schalke 04: Die Königsblauen stehen für pure Emotion
Jobst, Alexander
;
de Bellis, Emanuel
2019
Aufmerksamkeit im digitalen Zeitalter
Mohr, Lukas
;
Thiesen, Corinna
2016
Marketing Review St.Gallen, Ausgabe 1/2016: Storytelling in Marketing & Sales
Universität St. Gallen - Institut für Marketing
2017
Sketching the Future of Mobility with Visualizations
Schweitzer, Nicola
2018
Emotionale Ansteckung & Self-Service-Technologies
Lohmann, Katja
;
Zanger, Cornelia
2021
Customer-ExperienceTracking im Handel Echtzeitmessungen wirksam implementieren
Gahler, Markus
;
Klein, Jan F.
;
Paul, Michael
2021
Marketing Review St.Gallen, Ausgabe 5/2021: Experience Management im Handel
Universität St. Gallen - Institut für Marketing und Customer Insight
2019
The Dose Makes the Poison - Dynamic Pricing Strategies and Their Influence on Consumers
Rudolph, Thomas
;
Scheidegger, Gianluca
;
Barth, Elias
;
Linzmajer, Marc
2022
New Public Management - Steigerung der Serviceorientierung in Verwaltungen
Sprenger, Martin
;
Dettwiler, Raymond
Author
22
Wortmann, Christoph
14
Schmutz, Iris
12
Reinecke, Sven
12
Schmäh, Marco
9
Belz, Christian
9
Krämer, Andreas
9
Rudolph, Thomas
9
Schögel, Marcus
8
Kirn, Friedrich M.
7
Fuchs, Matthias
.
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Journal - volume
70
Volume 33, 2016
81
Volume 34, 2017
79
Volume 35, 2018
59
Volume 36, 2019
60
Volume 37, 2020
55
Volume 38, 2021
54
Volume 39, 2022
55
Volume 40, 2023
25
Volume 41, 2024