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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Results 41-50 of 538.
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2022
Digitale Plattformen für KMUs - Mehr als Facebook, Amazon und Co!
Gabriel, Lorenz
;
Mohr, Lukas
2020
Wenn das Wetter den Preis bestimmt
Kremmel, Dietmar
;
von Walter, Benjamin
;
Heumann, Christian
2016
Brand storytelling in social networks – tell your storyline
Pace, Stefano
2018
Bounded Irrationality: Chancen und Grenzen beim verhaltensbasierten Pricing
Krämer, Andreas
2019
Customer-Experience-Management bei Covestro
Fraunhoffer, Julia
2021
"Rückbesinnung auf das Echte" - Veränderungen im Kundenverhalten, Trends und Herausforderungen in Marketing und Verkauf ab 2021
Reinecke, Sven
;
Renner, Susanna
2020
Customer-Experience im Internet der Dinge
Blessing, Gerald
;
Kühnl, Christina
2016
Mythical Marketing – The Holy Grail of Today's Ueber-Brands
Schaefer, Wolfgang
;
Kuehlwein, J. P.
2021
Von einer mutigen Idee zur Realisierung: The Circle öffnet seine Tore
Schmutz, Iris
2019
Datenbasierte Ansätze der Lead-Generierung
Gebhardt, Marcel
;
Gebhardt, Linda
Author
22
Wortmann, Christoph
14
Schmutz, Iris
12
Reinecke, Sven
12
Schmäh, Marco
9
Belz, Christian
9
Krämer, Andreas
9
Rudolph, Thomas
9
Schögel, Marcus
8
Kirn, Friedrich M.
7
Fuchs, Matthias
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Volume 40, 2023
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Volume 41, 2024