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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Institut für Marketing und Customer Insight, Universität St.Gallen
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Year of Publication
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Author(s)
2016
Selling luxury watches in Asia: the changing position of independent distributors
Donzé, Pierre-Yves
;
Theurillat, Thierry
2020
Marketing Review St.Gallen, Ausgabe 1/2020: Marketing im Internet der Dinge
Universität St. Gallen - Institut für Marketing
2020
Looking for Prophets? The Trend Receiver Approach
Lüken, Jan-Diederich
2022
Believe the Hype? Herausforderungen und Herangehensweisen an das «Metaverse»
Schögel, Marcus
;
Grellmann, Laura-Eve
;
Lienhard, Severin
;
Herhausen, Dennis
2017
Pricing 4.0: Neue Wege jenseits des Value Pricing
Roll, Oliver
;
Krampitz, Sven
2022
Affordable Luxury Sport Cars in Germany – Investigating the Determinants of Customer Experience
Schierle, Philipp
;
Ekinci, Yuksel
;
Schmäh, Marco
;
Weidemann, Christina
2021
A Contemporary Approach to Holistic Brand Communication
Leimert, Hannah
;
Scharfenberger, Philipp
;
Tomczak, Torsten
2019
Hybrid Business Platforms – Marketplaces of the Future
Böger, Maximilian
;
Wecht, Christoph H.
;
Stalder, Céline
2018
The Future Role of Physical Touchpoints in Luxury Retailing
Schüller, Sophie
;
Dietrich, Daniel
;
Spielmann, Lorenz
2018
DXC Technology: Innovativer und unabhängiger Technologiepartner
Kim, Friedrich M.
Author
22
Wortmann, Christoph
14
Schmutz, Iris
12
Reinecke, Sven
12
Schmäh, Marco
9
Belz, Christian
9
Krämer, Andreas
9
Rudolph, Thomas
9
Schögel, Marcus
8
Kirn, Friedrich M.
7
Fuchs, Matthias
.
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Journal - volume
70
Volume 33, 2016
81
Volume 34, 2017
79
Volume 35, 2018
59
Volume 36, 2019
60
Volume 37, 2020
55
Volume 38, 2021
54
Volume 39, 2022
55
Volume 40, 2023
25
Volume 41, 2024