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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 21-30 of 485.
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2016
Potenziale von Mobile Marketing erkennen & nutzen
Nagengast, Liane
;
Rudolph, Thomas
;
Bassett, Melanie
;
Nitsch, Frauke
2018
Auf eine Zigarre mit Christian Belz
Belz, Christian
;
Wortmann, Christoph
2019
Elektromobilität: Was treibt Konsumenten zum Kauf?
Rietmann, Nele
2018
Walking in the customers' shoes
Walker, Karen
;
Wortmann, Christoph
;
Braun, Laura
2017
Data-Driven Marketing: Der Marketingleiter darf nicht zum CIO werden
Ropers, Stefan
;
Schäfer, Axel
;
Wortmann, Christoph
;
Kirn, Friedrich M.
2018
Reorganisation in Marketing und Verkauf: Fachgespräch
Rapp, Hajo
;
Handschuh, Martin
;
Belz, Christian
2020
Purpose: A Foundational Theory for an Up-and-Coming Topic
Brendel, Dominik
2017
Digital Pricing: Warum Unternehmen im Pricing umdenken müssen
Liess, Frank
;
Laupheimer, Karin
2020
Marketing Review St.Gallen, Ausgabe 5/2020: Sales Automation
Universität St. Gallen - Institut für Marketing
2022
Cognitive Biases as Boosters - Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur
Fuchs, Matthias
;
Omlin, Christian
;
Naef, Stefan
;
Steiner, Thomas
;
Schumpf, Etienne
;
Gollnhofer, Johanna Franziska
Author
22
Wortmann, Christoph
14
Schmutz, Iris
10
Schmäh, Marco
9
Belz, Christian
9
Krämer, Andreas
9
Reinecke, Sven
8
Kirn, Friedrich M.
8
Rudolph, Thomas
8
Schögel, Marcus
7
Fuchs, Matthias
.
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Volume 33, 2016
81
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79
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59
Volume 36, 2019
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55
Volume 38, 2021
54
Volume 39, 2022
27
Volume 40, 2023