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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Institut für Marketing und Customer Insight, Universität St.Gallen
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2016
Individualisierte Online-Werbung als Treiber von Impulskäufen im Internet
Kes, Isabelle
;
Tostmann, Jonas
;
Woisetschläger, David
;
Kostyra, Daniel
;
Haversath, Nils
2018
#klassikisgeil - Influencer Marketing öffnet die Klassik für die Generation YouTube
Kirn, Julia
;
Kleebinder, Hans-Peter
2022
Marketing Review St.Gallen, Ausgabe 3/2022: From Business to Business
Universität St. Gallen - Institut für Marketing und Customer Insight
2020
Triumph after the hype? Success factors for CRM implementation
Kern, Manuel
;
Schmäh, Marco
2017
Mythen, Fakten und Prognosen zum Ausstellerverhalten
Reinhold, Michael
2017
Differenzierung durch Service
Niemeyer, Gero
;
Weisenburger, Franz
;
Kindervater, Lars
2018
Humanoide Service roboter am PoS - Eine akzeptanzanalytische Untersuchung neuer Formen der Kundeninteraktion
Meyer, Patrick
;
Speer, Philipp
;
Gutknecht, Klaus
2021
Eignung der OKR-Methode zur Erhöhung der intrinsischen Mitarbeitermotivation
Lehmann-Zschunke, Nina
2022
Marketing Review St.Gallen, Ausgabe 5/2022: Store of the Future
Universität St. Gallen - Institut für Marketing und Customer Insight
2022
B2B: A Shift from Owning to Sharing? - How Sharing Facilitates new Business-to-Business Relationships between Small and Medium-sized Enterprises
Huber, Sebastian
;
von dem Berge, Karina
;
Burri, Simona
;
Jüttner, Uta
;
Wälfer, Toni
;
Huber, Charles
;
Niederhauser, Luca
Author
22
Wortmann, Christoph
14
Schmutz, Iris
12
Reinecke, Sven
12
Schmäh, Marco
9
Belz, Christian
9
Krämer, Andreas
9
Rudolph, Thomas
9
Schögel, Marcus
8
Kirn, Friedrich M.
7
Fuchs, Matthias
.
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Volume 33, 2016
81
Volume 34, 2017
79
Volume 35, 2018
59
Volume 36, 2019
60
Volume 37, 2020
55
Volume 38, 2021
54
Volume 39, 2022
55
Volume 40, 2023
25
Volume 41, 2024