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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 11-20 of 538.
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2022
E-Commerce and Luxury - From the Perspective of Female German Customers
Perret, Jens K.
;
Horn, Carmen
;
Holthaus, Lina
2020
Customer Foresight - The Good, The Bad, The Ugly
van Deth, Samuel
2019
Multisensory Brand Experiences in Digital Media
Musiolik, Thomas Heinrich
;
Karunanayaka, Kasun
;
Cheok, Adrian David
2018
Marketing Review St.Gallen, Ausgabe 5/2018: Tangibler Mehrwert
Universität St. Gallen - Institut für Marketing
2018
"Die Basis sind gemeinsame Werte und Interessen"
Annina, Sylwina
;
Faltl, Martin
2022
Plaid, Airscarf, or PDK? - Naming Product Features in Online Configurators
Hasenmaile-Aspin, Johanna
2016
"Es geht darum den Kunden kennenzulernen"
Hildebrand, Jan
;
Farouq, Jasmin
2020
Kommunikationsparadigma im Wandel - Auf dem Weg zum kommunikativen Ökosystem
Zerr, Konrad
;
Tropp, Jörg
;
Linxweiler, Richard
2016
Zufriedenheit im Premium-Automobilsegment irrelevant?
Burmann, Christoph
;
Schade, Michael
;
Halaszovich, Tilo F.
;
Skala-Gast, Doris
;
Roßmann, Patrick
2017
Multi-Channel-Pricing - Vertriebskanalspezifisches Marketing aus Sicht der Verbraucher und Unternehmen
Krämer, Andreas
Author
22
Wortmann, Christoph
14
Schmutz, Iris
12
Reinecke, Sven
12
Schmäh, Marco
9
Belz, Christian
9
Krämer, Andreas
9
Rudolph, Thomas
9
Schögel, Marcus
8
Kirn, Friedrich M.
7
Fuchs, Matthias
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Volume 40, 2023
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Volume 41, 2024