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Year of PublicationTitleAuthor(s)
2022Marketing Review St.Gallen, Ausgabe 6/2022: Open Innovation & Crowdsourcing in Marketing
In: volume: 39, 2022, issue: 6,
Universität St. Gallen - Institut für Marketing und Customer Insight
2022«Golden Crowd» – Engaging the Users That Deliver on Your Crowdsourcing Goals
In: volume: 39, 2022, issue: 6, p. 12-20
Bilgram, Volker; Hahn, Alexander; Füller, Johann
2022Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation
In: volume: 39, 2022, issue: 6, p. 40-47
Clegg, Melanie; Hofstetter, Reto; Blohm, Ivo; Bravin, Marc
2022AI-Assisted Searching Through Crowdsourced Solution Space
In: volume: 39, 2022, issue: 6, p. 30-38
Wahl, Julian; Füller, Johann; Hutter, Katja
2022Rethinking Value Creation in Brick-and-Mortar Retailing
In: volume: 39, 2022, issue: 6, p. 56-65
Finken, David; Scheurer, Thomas
2022B-to-B-Marketing ist Hochleistungsmarketing
In: volume: 39, 2022, issue: 6, p. 48-55
Holenstein, Anton; Böndel, Burkhard; Reinecke, Sven; Ceka, Meriton
2022Believe the Hype? Herausforderungen und Herangehensweisen an das «Metaverse»
In: volume: 39, 2022, issue: 6, p. 66-72
Schögel, Marcus; Grellmann, Laura-Eve; Lienhard, Severin; Herhausen, Dennis
2022Mensch oder Maschine: Wer behält die Vorherrschaft bei der Kreativität?
In: volume: 39, 2022, issue: 6, p. 6-11
Mall, Jonathan T.; Schakols, Felix
2022Beware of Sore Losers! Crowdsourcing Might Have Backfiring Effects Among Participants
In: volume: 39, 2022, issue: 6, p. 22-28
Karpukhina, Tatiana; Schreier, Martin; Janiszewksi, Chris; Nishikawa, Hidehiko