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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 1-9 of 9.
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Year of Publication
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2022
Shake Hands with a Robot – Understanding Frontstage Employees' Adoption of Service Robots in Retailing
In: volume: 39, 2022, issue: 5, p. 46-54
Meyer, Patrick
;
Spreer, Philipp
;
Gutknecht, Klaus
2022
Der Anlass bestimmt das Format – Situative Mehrwerte digitaler In-Store-Anwendungen
In: volume: 39, 2022, issue: 5, p. 20-27
Hesse, Andreas
;
Esser, Martin
2022
Easygoing Shopping – Customer Acceptance of the 'Just Walk Out' Technology in the German Retail Market
In: volume: 39, 2022, issue: 5, p. 36-45
Gouthier, Matthias
;
Nennstiel, Carina
;
Kern, Nora
;
Groß, Sebastian
2022
Integration von XR-Anwendungen im physischen Store
In: volume: 39, 2022, issue: 5, p. 28-35
Lurie-Stoyanov, Katja
;
Kirchgeorg, Manfred
2022
Marketing Review St.Gallen, Ausgabe 5/2022: Store of the Future
In: volume: 39, 2022, issue: 5,
Universität St. Gallen - Institut für Marketing und Customer Insight
2022
Der Store of the Future von Valora
In: volume: 39, 2022, issue: 5, p. 6-9
Berli, Michael
;
Kralle, Nora
2022
Affordable Luxury Sport Cars in Germany – Investigating the Determinants of Customer Experience
In: volume: 39, 2022, issue: 5, p. 62-69
Schierle, Philipp
;
Ekinci, Yuksel
;
Schmäh, Marco
;
Weidemann, Christina
2022
Retail im Wandel – Vom Kaufhaus zur Omnichannel-Experience
In: volume: 39, 2022, issue: 5, p. 10-19
Leyser, Daniel E. F.
2022
Business-Rhetorik der Zukunft
In: volume: 39, 2022, issue: 5, p. 56-61
Lackner, Tatjana
;
Renner, Susanna
Author
1
Berli, Michael
1
Ekinci, Yuksel
1
Esser, Martin
1
Gouthier, Matthias
1
Groß, Sebastian
1
Gutknecht, Klaus
1
Hesse, Andreas
1
Kern, Nora
1
Kirchgeorg, Manfred
1
Kralle, Nora
.
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2022